Words
that make
a positive
difference
How we help.
We think up ideas and words that connect with the people you want to reach and inspire them to act. That reflect your brand and move it forward.
BRAND WRITING
Whether you need a new story, a new way to tell it, or the tools to make it real across your organisation, we can help. We work with B2B agencies and brands to create and communicate brand language to connect with customers, inspire your teams, and activate what you’re here for.
› Brand strategy/DNA
› Tone of voice guidelines
› Messaging framework
CONTENT WRITING
Great content does a lot for your brand. It shows off your expertise and experience. It sets out your stall for bold ideas and real-world application. It gives you a voice that can lead or challenge the conversation. We help you create content that does all that and more. From angles to research, tone to flow, we turn expert opinion, experience, and data into crisp content that gets you noticed by the people you aim to reach.
› Media/internal thought leadership
› Blog posts
› White papers
COPYWRITING
We all know how to write, but finding the right words isn’t always easy. At Fathomry, we use our experience, creativity, and craft to write words that inspire, connect, and positively impact your business. We write across digital and print for people inside or outside your business, always alert to your brand fit, your market and your audience.
›Website copy
› Infographic scripts
› Video scripts
› Print and digital ad copy
› Campaign toolkits / guides
› Brochure / report copy (internal & external)
› Customer stories
› Investor materials
› Sales support materials
› Social posts
“
Annabel has that rare ability to really listen and understand the needs of the client and their business which makes her one of the best creative problem-solvers and strategists I know.
