

Client
RS Group
Sector
Industrial engineering
Media
Digital report
Nature of Relationship
Direct
The project
Publishing your first UK gender pay gap report is an important moment, so RS Group’s Group Head of Diversity and Inclusion came to Fathomry for copy to do the moment justice.
After working with the RS team to gather all the source content, our experienced B2B writer, Sarah, set to work interviewing employees for the case studies and delivering copy to tight deadlines.
Two key notes the copy had to hit were tone and approval from many different stakeholders. Tone mattered because the report needed to resonate with audiences from shareholders to the warehouse floor. We were delighted when the copy got a big thumbs up on both counts.
“
Thank you for the smooth and painless creation of our GPG report. It all came together beautifully and the storytelling aspect really makes it connect with the reader.
Thank you for the time you took to meet and interview our case study heroes and for the way their stories are reflected – we’ve had lots of positive feedback.