

Client
PropElle
Sector
Networking organisation – property investing
Media
Web copy | Thought leadership
Nature of Relationship
Direct
Brief
PropElle’s founder, Ayesha Ofori, is an inspirational woman using her experience and knowledge of property investing to help other women benefit from it too. When she came across Annabel’s article on women and investing, Ayesha got in touch to suggest working together on her own thought leadership. This led first to Annabel writing a piece articulating Ayesha’s passionate desire for women to feel empowered to take charge of their financial future. Then later in the year, Annabel collaborated with Ayesha and her team again to write the words for PropElle’s exciting new website, aiming to reflect PropElle’s dynamic, straight-talking, connection-driven brand.
Take a look at the PropElle website here, or check out the article on making money a female thing.
“
I first came across Annabel when I read an article she had written. The words not only resonated with me but they were exactly the words I would have wanted to use myself. Annabel has an amazing gift where she’s able to take a message, distil it into much fewer words, that have more bite and impact. It’s been a pleasure to work with her and I’m certain I will again.