

Client
Logicor
Sector
Logistics real estate
Media
Print | Video | Digital | Social
Nature of Relationship
Via Double Noire digital design agency
The project
With a brand strategy refresh under its belt, logistics property company Logicor needed to make it real for the internal team and prepare marketing assets for an external launch. We were delighted to get stuck in when digital design agency Double Noire asked for support with strategic copywriting.
First up was articulating a new tone of voice and brand story that felt authentic to the Logicor team and stakeholders while also shifting gear in how the company positioned itself in the market. We created clear, example-led guidelines that showed how to write in the new voice across the different channels and markets, and a brand messaging deck that gave leaders, salespeople, HR, and marketers the words to consistently tell the Logicor story.
From there, we proposed a content framework and templates to guide development of engaging, targeted dynamic content to support the brand and SEO needs. We created the copy for new collateral to support the soft launch, including the corporate brochure, website, ad campaign, brand video, and social posts. We also wrote an initial set of brand and SEO articles to kick off delivery against the content strategy.
Once the refreshed brand was out in the world at large, the Logicor marketing team switched into ongoing delivery mode. We were again delighted to lend our support to the central marketing team in this next phase, reviewing content and providing guidance to bed in the new brand voice and story.
“
When we were looking to help our B2B client push their brand to the next level strategically, there was only one person in mind who could bring it all together – Annabel.
Annabel has an amazing ability to absorb herself into the sector she is working in, even in a small timeframe. She always just gets it – she quickly grasps the business strategy, immerses herself in the client’s business and starts to make a clear way forward in no time at all. Her impact is always immediate! In this project, she was able to define and implement a content strategy and tone of voice from scratch. Her work (and words!) has been pivotal in taking the client to a more mature place with their brand, both internally and externally.
Just as valuable, Annabel is superbly client facing. She delivers her thoughts in a way that makes you listen – in a good way! Most of all, though, she is also massively lovely to work with.