

Client
Google / Digicloud Africa
Sector
Technology services
Media
External customer stories
Nature of Relationship
Direct
The project
When Digicloud Africa, Google’s cloud distributor in Africa, ran a competition for its partners to submit their most powerful customer stories, both Digicloud and Google were bowled over by the submissions. Having worked with Annabel to deliver customer stories at VMware, Google’s EMEA partner marketing manager turned to her again to give the Digicloud stories the wow factor and 100% customer focus that would secure the attention they deserved.
Annabel turned the raw content into polished gems to be published and promoted externally as part of Digicloud Africa’s 2021 marketing programme. The first story was published in Forbes Africa in January 2021, with more Forbes and wider distribution of the other stories to follow.
The Digicloud stories’ success has led to wider interest across Google to repeat the process for other areas of the business.
“
Annabel took on a large copywriting project consisting of multiple case studies and editorials for various Google products. She was outstanding and we worked together so well. She is truly a word magician and has produced very successful pieces for us. I would work with her again in a heartbeat.