

Client
Crossbridge
Sector
Management Consultancy – Financial Services
Media
Thought leadership | Sales collateral
Brief
Financial services consultancy Crossbridge (now part of Synechron) produced content to position itself as hands-on expert partners for clients navigating a way through shifting regulatory sands. But consultant time is often short, so we were commissioned to draw on our financial experience to write client marketing white papers, quick reads and briefing notes on a range of regulatory topics.
One example was on European Market Infrastructure Regulation (EMIR). We first wrote a 1500-word white paper for publication to clients. From there, we edited the paper for publication on an industry website, as well as writing a one-page quick read and LinkedIn and email teasers.
See externally published EMIR article.