

Client
Chaos Branding and Integrated Creative Design Agency
Sector
Marketing services
Media
Print | Video | Digital | Social
Brief
Working as a strategist and copywriter with Chaos since early 2017, Annabel has run the gamut of brand and campaign copy and strategy. From brainstorming strategies for complex financial services campaigns to writing brochures and infographics, she’s a regular fixture in Chaos’ Guildford office.
Annabel’s particular focus at Chaos is financial services. She works regularly with clients from investment banks to auditors, finding the words and ideas to meet the brief in creative and distinctive ways while also ticking the many boxes required by global brands.
Projects have included:
- Messaging strategies to connect audiences with complex, multi-stranded initiatives
- Brand DNA to take an employee technology provider in a new direction
- Print and online campaign copy to drive awareness and engagement on diversity and inclusion
- Brochure and toolkit copy to promote new products and strategies
- Infographic storyboards and video scripts to take professional investor content to new audiences without losing the experts
- Regular social posts, articles and emails on technology innovation
- Ghostwriting executive thought leadership pieces
“
Over the years I’ve worked with Annabel I’ve seen her turn many complex briefs into engaging copy without losing the rigour that is essential to our investment clients. Her experience and professionalism have been an asset in client meetings, and in the studio. Even better, she’s a great laugh to work with.