

Client
Cactus IT
Sector
Technology Services
Media
SME marketing strategy | Web copy
Brief
With a long-term contract coming to an end, Cactus IT’s owner decided to invest in marketing to grow his consultancy and software reseller services. We were recommended to help him build a marketing plan and new website.
In collaboration with a seasoned marketing consultant in our network, we successfully pitched a proposal to build a research-led marketing plan for targeted sales growth. After the initial phase of SEO, competitor and market research, we recommended a practical, cost-efficient digital marketing-led plan. From there, Bevan asked us to write copy for a new search-optimised website that would underpin the next phase of his business growth.
“
Annabel was recommended to me for a marketing strategy and website copy for my IT business. She has an ability to ask the right questions to extract ideas which she then uses to develop great products. She is a good communicator, very likeable and worked well within the project timeline.