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Words worth reading #3
An occasional celebration of words and writing worth reading.  Or best avoided. Word love - Words to savour Anythingarian. Every time I listen to Something Rhymes with Purple I come...

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Can brand guidelines mute your brand instead of amplify it?
I recently found myself rolling my eyes at yet another headline written in the same style by a B2B corporate brand I follow. I know why they’re doing it; the...

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Words worth reading #2
An occasional celebration of words and writing worth reading.  Or best avoided. Word love - Words to savour Ennui.  The word of lockdown 3. Is anyone not feeling a bit...

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Words worth reading #1
An occasional celebration of words and writing worth reading.  Or best avoided. Word love - Words to savour Lugubrious.  I mean, what’s not to love? Rolls around the mouth, sounds...

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What I learned from rebranding my own business
Being your own client can be a tough gig.  I learnt that lesson rebranding my own business and launching a new website last year.  Now I’m the other side, I...

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Two golden rules for business writing
Like public speaking, writing for a business can feel exposing, and people often put a mask on their writing to cope. What does that mask look like?  If someone wants...

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Is gender-neutral language really a worthy ambition?
“‘Ambition’ is a dirty word for gender-neutral job adverts” read a Telegraph headline this weekend.  It joins ‘active’, ‘confident’, ‘independence’, ‘leader’, and many other words defined as ‘masculine’ - words...

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How to write about finance so women listen
Have you noticed how hot women and money are right now?  From money magazines entreating us to be ‘financially fabulous’ to investment firms eyeing up our market potential, the female...

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