the
practice
and art of
fathoming
Fathom [Definition].
1. To understand a difficult problem after much thought
2. A measurement of depth in water
Fathom [Origin].
Something which embraces; a unit of measurement based on the span of outstretched arms, later standardised to six feet
ABOUT FATHOMRY
We are B2B writers who love nothing more than living up to our name by embracing the art and smart thinking of writing. Our way with words isn’t everything, though. When you work with us, you also get a smile and can-do attitude at the top of the to-do list.
Financial services, professional services, technology, and more
We specialise in writing for B2B financial services, professional services and technology organisations. Why? Because we’ve worked in them and for them for years. And we’re good at it. But, as our portfolio shows, we are just as happy further afield. Whatever your sector, we’re here to write you words worth reading.
When words aren’t enough
We work magic with words, but when you need design support too, we have a network of experts to call on. Talk to us to find out more.
“
Annabel is great at distilling very complex content and really getting under the skin of briefs to produce excellent work. She always asks intelligent questions and her strategic thinking is a real asset.
Ruth, Client Services Director, Chaos Design
ABOUT ANNABEL
Annabel founded Fathomry as Deuchar Consulting Limited in 2010, when she made writing words worth reading her primary focus. Before then, Annabel helped businesses change and grow through communication. Her roles ranged from helping banks communicate change to marketing a sailing business and improving engagement between video games studios and corporate HQ. Every role has built her understanding of what makes people and businesses tick, and how to persuade them to think, feel or act differently.
why us
We know the difference good writing can make , and what makes a good writer. When you work with us you get both.
A talent for the complex
We specialise in sectors where the complex is commonplace. Where the right tone for one audience could lose others and jargon can both help and hinder. We make the complex connect, telling stories worth reading with authority and rigour.
Good on business
Before good writing or good thinking comes good understanding. We use the depth and breadth of our experience to craft credible copy that gets your world and the people you want to reach.
Purposefully curious
The right questions cut through to the messages that make your words matter. We ask intelligent questions so we don’t squander your time or ours heading off in the wrong direction.
Trusted to deliver
We are proud that nearly all of our work comes from repeat clients and referrals. From creating powerful concepts to writing a detailed brochure, we are trusted and recommended time and time again.
